WWD AND FYASKO REPORT:
SYDNEY–Billabong International Limited said Monday that it has reached a “conditional agreement” to buy California.-based skate and lifestyle brand RVCA for an undisclosed amount.
“RVCA is not defined by any single sport or culture. It represents a community of culturally aware youth and is inspired by a diverse range of interests, each of which is underpinned by an original, highly creative design element,” Billabong International Limited chief executive officer Derek O’Neill said.
“It is a brand that has developed a very strong presence in the United States, particularly in southern California, on the strength of its fashion-forward ranges in categories including art-driven t-shirts, denim, wovens, boardshorts and, more recently, its girls’ line,” the executive said.
The acquisition includes the current management team, headed up by RVCA founder Pat Tenore, who established the brand in 2000.
For complete coverage see Tuesdays Fyasko blog post.




